Using a fully cloud based PBX system to serve a multinational Real Estate company 


The customer, a global real estate company, is one of fastest growing real estate firms in the region. They powered their office pbx using our DNC (‘Do-Not-Call’) compliant cloud platform.


The Problem


The year was 2014. The customer’s on-premise based PBX in Singapore was long due for a hardware refresh. It was getting unreliable and maintenance was costly and manpower intensive. To add to the misery, the Singapore government had just launched it’s personal data protection 


(PDPA) law, which required real estate companies to check against the ‘Do Not Call’ registry before contacting prospects.


Furthermore we integrated the DNC integration which automatically checks against the company's local do not call list and the country-wide do not call registry. If the call is on the list, it is automatically blocked thereby saving the agents thousands of hours in productivity. 


We focus on automatic local workflows to make our customers lives easier and more productive. 


Business Impact


Rapid Deployment. Due to the ease of cloud based deployments, the cloud pbx system was up and running in a flash - within weeks after planning started.


Cost savings. By moving to a cloud based system, the customer was able to reduce the need for all hardware and maintenance, thereby drastically lowering their operational expenses and freeing up resources to support other important technology initiatives.


The Solution


We delivered a state of the art cloud based PBX to hundreds of real estate agents at the firm. This allowed them to do away will all servers, switches and outdated telephony hardware.


Our cloud pbx connected all the agents while giving them their own DID, ability to use their mobile or office caller ID, and mobile app to make and receive calls from their number wherever they are. 




Improved Agent Sales. By directly integrating with the DNC registry, we automated the tedious task of manually checking against the database. This provide agents the agility and confidence to approach more leads driving better sales results. 


Mobility. By allowing the agents to effortlessly switch between IP Phone, Desktop app (Windows or Mac) and mobile app (iOS or Android), we allowed them to stay on top of their sales regardless of wherever they were in the country or the world. 


Scalability. As agents join and leave the firm, we allow the client to reuse their licenses for new agents. With monthly billing, they were able to effortlessly upgrade or downgrade their licenses based on their current staff. 


Uninterrupted service delivery. Our cloud based software and servers are deployed in geographically redundant data centers to ensure seamless service delivery. As a result the customer has avoided even the briefest of service interruptions.