In your Google Analytics account, click on the Admin tab.

Click on Goals

Click on the New Goal button.


1. Goal Setup

Select Custom


2. Goal Description

Name = whatever you want to name this goal –e.g. “incoming call on website”

Goal Slot ID: choose the next slot

Type: Event


3. Goal Details


Set the following:

Category [Equals to] call tracking  

Action [Equals to] received (to track received calls)

OR

Action [Equals to] missed (to track missed calls)

OR

Leave Action field blank to track all calls (i.e both received and missed)


Click “Create Goal” and you’re done. 


Note:

The default value of the call events are as follows:

  • missed call: value =0
  • received call: value = 1


If you want to assign a goal value to every call(i.e. both received and missed calls ), set the option “Use the Event value as the Goal Value for conversion” to "No".


Then you can specify a goal value yourself. Subsequently, all calls (received or missed) will be assigned this value.

If this option is set to "Yes", then the goal will have value of 1 for received calls and 0 for missed calls.



P.S. Before you do this make sure you have added the google analytics property ID in the call tracking campaign.