Do we need to add any parameters in our Google Adwords campaign in order to track the keywords? : B3 Networks

Do we need to add any parameters in our Google Adwords campaign in order to track the keywords? Print

Created by: Mya

Modified on: Tue, 13 Jun, 2017 at 3:49 PM

For users using SSL (https), Google encrypts the keyword data.

If you are logged in to your Google/Gmail account, Google will automatically use SSL (https).

Hence to correctly track keywords on AdWords, here's what we recommend you to do.

In your account/campaign or ad group level, use the final url as www.yoursite.com/?utm_term={keyword}

i.e. append "utm_term={keyword}" without the quotes, to your "Final URL" field in your AdWords.

This will ensure google passes us the keyword even if the user is using https.

This can be set at an account, campaign or ad group level in Google AdWords.

Mya is the author of this solution article.

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